The role of the telecom sector in expanding the agenda of Digital Pakistan cannot be ignored. Pakistan’s digital transformation is intended to benefit all social and economic sectors and thus needs engagement and facilitation from all stakeholders.
Given the lack of distribution support and interest from the market players like Google, Amazon, and Apple representing Facebook, selling digital platforms will become very difficult. As a result, companies, services, and goods beyond the digital sphere will be impacted. Digital marketing is currently the most effective channel for all businesses, products, and services.
“Any potential outage of such digital services due to non-payments would create a lot of negativity in the world about Pakistan in this age of social media and should be avoided at any cost,” stated the letter.
The letter concluded: “It is pertinent to mention here that we all understand the prevailing challenge of worsening economic conditions of the country and thus are open to working in an amicable way with the Regulator (SBP); as we are already working with them in case of the telecom sector imports related transactions to navigate through these testing times.”